Tuesday, April 5, 2011

#8 Look Books

These photos are from the Spring 2010 American Apparel Look Book. I really like how basic clothing is put together in a very sophisticated way. The photos are extremely provocative which I definitely think helps sell the clothing as the models are beautiful and look great in the clothes. The simple backgrounds are brought to life with excellent lighting. The looks are very dance-inspired, similar to looks seen in the movie Black Swan however these looks are much more cheerful, with bright colors and lighting.

American Apparel Spring 2010 Look Book
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Here is another kind of Look Book I found extremely interesting; it's a video Look Book for Free People's April 2011 collection. I really like the music of the video and especially the light clothing combined with bright animals.

1 comment:

  1. i didn't know american apparel was so provocative. but i LOVED that free people video. such a great idea...

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